Book Review: ‘Why Your World Is About to Get a Whole Lot Smaller’ by Jeff Rubin
June 30th, 2009 by Chris Eng
Why Your World Is About to Get a Whole Lot Smaller
Jeff Rubin
(Random House)
ISBN: 978-0-307-35751-9
The premise is simple: there is a finite amount of oil in the world and pretty much everything we consume relies on it. Therefore, as oil supplies dwindle, everything is going to start getting a whole lot more expensive.
Your groceries? Shipped from California and New Zealand. Your consumer electronics goods? Shipped from China and Asia. And the shipping boats and cargo planes they come over on use a cubic assload of fuel. Jeff Rubin’s prediction is that as the cost of fuel rises, the cost of shipping those goods will also rise to the point where it is simply more cost-effective to make them domestically.
But while he asserts that industry will start to come home, that’s not as small as he thinks your world is going to get. The most obvious side effect of expensive oil is expensive gas. Driving will start to become untenable; plane flights almost unthinkable. We, as a world, will return in many regards to the situation over 100 years ago when most people stuck close to home. Vacations were had in your own province or state and not in a different hemisphere. We aren’t going to reach a point where the gas runs out and we turn to a Road Warrior-esque standard of living (not in our lifetimes, anyway, all you Lord Humunguses-in-training), but our lives will be less luxurious and more spare.
And if that were the only thing Rubin had to say on the matter, he probably could have condensed it into a long-ish essay without too much of a problem, but he has also taken pains to explain everything in depth and make connections to things that you may not have automatically assumed were associated with the problem of peak oil, i.e. that the underlying cause for the financial crash last year wasn’t subprime mortgages, but in fact oil prices. And that leads to the double-edged sword of going in-depth on financial issues. Rubin needs to do it, because various fiduciary concepts are central to his arguments, but in doing so he creates sections of the book that are bone dry. I’m interested in what he has to say—deeply interested—but you just cannot make talk about inflation gripping. To his credit, he tries, and he has crafted an otherwise very readable book, but in order to get across various ideas connected with the forces at play he needed to explain some economic concepts which do not make for a breezy read. They’re not impenetrable, but they do require extra effort to assimilate and often bring the pace of the book to a screeching halt.
The other problem with talking about economic concepts is that it’s hard to objectively evaluate what he’s saying. “Oil caused the financial crash last year,” he proclaims. “Here’s why!” And what he says sounds right, but since I have no background in economics I can’t actually assess it with any degree of confidence. Still, his background in economic journalism makes for a more even-keeled book and its tone is much more grounded and practical and less hysterical than many of the other “surviving peak oil” books on the market these days.
Economics aside, though, most of his basic arguments are basically unassailable, like:
- “The key to downsizing the role of oil in our economy is micro decisions made every day by households and consumers, not macro decisions made at the level of monetary or fiscal policy.” (Because while fiscal policy is incredibly important, none of the decisions made at the top is going to have lasting significance if we keep consuming goods and energy at the same rate we always have.)
- “Figuring out how to get the most out of what we have at our disposal is going to be the key to adapting to a smaller world, and that applies to assets like infrastructure and trained workforces more than anything else.” (Which will come into play as we switch to a more locally-produced economy and our former-barista friends and neighbours figure out what other skills they have to contribute to it.)
One of the main arguments in the book—not explicitly delineated, but made plain in the subtext—is that we can choose now to reduce our energy consumption and move toward a local-based economy as individuals or we can have the decision made forcibly for us at some point down the road when it’s much less convenient. Nothing we do is going to make moving into a post-peak oil world entirely painless, but shifting toward a sustainable lifestyle now will make your life—maybe all of our lives—easier in the future.
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So, I should probably explain to you all that I’m a crow. Not THE Crow. I’m not Brandon Lee and I’m not sitting around in my makeup and black clothes listening to Nine Inch Nails as I type this. But I do get distracted by shiny things. Or, closer to the point, I get fixated on one or two things at a time and if something comes along to supercede my interest, I’ll focus on that at the expense of other things I want or need to be doing.